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Forbes Talks

Why This 'Empire' Building Entrepreneur Sold Her Business To Start Something New

Forbes Talks

Forbes Media LLC

Business News, Forbes, Business, News, Economics, Entrepreneurship, Politics, Policy, Breaking News

54 Ratings

🗓️ 23 February 2025

⏱️ 43 minutes

🧾️ Download transcript

Summary

On this episode of Forbes Talks, Forbes Associate Editor Alex York talks with Ali Kriegsman, cofounder of Bulletin and author of How to Build A Goddamn Empire. Kriegsman discusses her entrepreneurial journey, the challenges of scaling a business, and pivoting to adapt to market changes. She also talks about the sale of Bulletin, her move into writing and consulting, and her thoughts on the current state of influencer marketing.

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Transcript

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0:00.0

I'm going to look at the camera when I say this. Life is a game. You can change the character

0:06.4

that you're playing or the costume that you're wearing at any time. Just because you've been,

0:13.9

you know, Ali the entrepreneur for 10 years doesn't mean you can't become Ali the fiction writer.

0:26.6

Hi, everyone.

0:27.5

It's Alex York.

0:28.4

I am here with Ali Kriegsman who made the under 30 list in 2018 for her work as a co-founder

0:33.3

of Bulletin.

0:34.3

Today, she is an author, a marketing consultant, and so much more.

0:37.3

Thank you so much for joining me today, Ali. Thank you, Alex. Good to a marketing consultant, and so much more. Thank you so much

0:37.8

for joining me today, Allie. Thank you, Alex. Good to be with you. How are you doing?

0:41.9

I'm good. I mean, we're freezing or are not. We definitely are. So you have been around the

0:48.9

block in terms of entrepreneurship, business. Like I said, you made the list in 2018. So much has

0:54.0

changed since then.

0:55.0

How many years has that been? I feel like my brain is like broken. Like seven at this point,

0:59.5

which is wild. So yeah, so much has happened in the past seven years. I feel. How do you feel like

1:05.0

you have fared over the past seven years? Good and bad. Highs and lows. Let's see. I guess I made the list like two years

1:13.0

before the pandemic. It was definitely really intense. And I'm sure a lot of entrepreneurs would say

1:19.8

this. Like keeping your cool, continuing to scale your company, keeping your ish together,

1:26.6

like keeping yourself in a good leadership mindset

1:29.8

through the pandemic was really taxing, also taking care of yourself and making sure you

1:35.5

didn't lose your mind.

1:36.5

Right.

...

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