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Social Media Marketing Podcast

Why Things Catch On: The Science of Why People Share

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Business, Social Media Marketing, Marketing

4.71.6K Ratings

🗓️ 5 July 2013

⏱️ 45 minutes

🧾️ Download transcript

Summary

Do you want to understand the science behind why people share? During this fascinating interview I explore these very concepts.

In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. He's also a marketing professor at the Wharton School and columnist for BusinessWeek. 

Show Notes: https://www.socialmediaexaminer.com/48

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Transcript

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0:00.0

Hey, just a quick reminder, social media marketing world is coming very soon.

0:05.0

Here's two of our keynote speakers that you're not going to want to miss.

0:09.0

First, Paul Rateser, founder of the Marketing AI Institute, will present Beyond ChatGPT,

0:16.4

How to Power Your Marketing with Generative AI.

0:19.4

Second, Best-Selling Author Andrew Davis will present digital Doppelganger, how to supercharge your content and your work using the magic of AI.

0:30.0

Grab your physical or virtual tickets today at social media marketing world dot info.

0:37.0

Welcome to the social media marketing podcast helping you navigate the social media jungle.

0:45.0

And now here's your host Michael Stelsner.

0:50.0

Hello, hello, hello, thank you so much for joining me for the social media

0:53.9

marketing podcast. I am your host Michael Stelzner and this is the

0:58.2

podcast for marketers and for business owners who want to know what really works with social media.

1:05.0

I am stoked about today's show.

1:07.0

Today we're going to explore the science behind why people share with Jonah Berger, who's the author of a brand new New York Times

1:15.1

Best Seller titled Contagious Why Things Catch On. I'm also going to share some more

1:21.4

tips on launching a new product or a new company.

1:25.0

As a matter of fact, I'm going to go ahead and do that right now.

1:29.0

Here's a word from our tour guide.

1:32.0

This is the fifth installment. Here's a word from our tour guide.

1:33.0

This is the fifth installment in a series that I've been talking about over the last five weeks,

1:38.5

which is really focused on how can you, if you're thinking about launching a new product, launching a new

1:44.0

service, or even launching a new business, how can you do it in a way that's really

1:48.5

going to get people excited? And the reason I'm doing this is, well actually the example that I'm using is My Kids Adventures.com, which is a brand new online magazine for families, for busy parents who want to have adventures with their kids. for and my hope is that you'll find some creative inspiration for your next launch.

...

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