Why the UK Energy Market Is Broken (and How to Fix It!) | Greg Jackson & Rory Sutherland
Everything Electric Podcast
The Fully Charged Show
4.9 • 1.5K Ratings
🗓️ 27 April 2026
⏱️ 65 minutes
🧾️ Download transcript
Summary
- Greg Jackson (CEO, Octopus Energy)
- Rory Sutherland (Behavioural Science, Ogilvy)
- Robert Llewellyn (Fully Charged)
- Why fossil fuels are fundamentally inefficient (and losing ground)
- The surprising psychology behind EV adoption (spoiler: it's not about saving the planet)
- How the UK's electricity pricing system is distorting costs
- The idea of an "energy pension" and how solar could deliver ~11% returns
- Why countries like China are racing ahead while others hesitate
- "Oil and gas are like an abusive partner… it's never going to be different."
- The "Château Pétrus" analogy that perfectly explains energy pricing
- Why petrol stations might soon look… completely outdated
- "You just plug it in like a phone. Shut up."
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Transcript
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| 0:00.0 | Hello and welcome to another episode of the Everything Electric podcast where today we have a really special episode for you and it is a slightly different format. |
| 0:19.3 | So I just wanted to jump in and share a |
| 0:21.5 | couple of details with you so a couple weekends ago we had the privilege of filming a live podcast |
| 0:27.9 | on Oxford Street all thanks to Renault and we were joined by Greg Jackson and Rory Sutherland |
| 0:32.5 | that is what you're about to hear however we had a lovely live audience, so you will hear a little, |
| 0:38.5 | a little, a few smatterings from our live audience. And this recording took place prior to the |
| 0:43.8 | announcement from Ed Miliband, Ed Miliband earlier this week in which he announced the delinking |
| 0:50.3 | of the cost of renewables from the cost of gas. So if we sound a little bit tone deaf on that |
| 0:55.4 | particular subject, that is why that news hadn't yet happened. I, as ever, would be so delighted |
| 1:01.7 | to hear what you think about this particular conversation. So do make sure to let us know |
| 1:06.3 | in the comments. As ever, please do like and subscribe and enjoy the episode. |
| 1:11.7 | Our three free YouTube channels on EVs and clean energy tech are funded by our fun-packed |
| 1:18.3 | test drive-tastic events in the North, West and Greater London, and our events down under. |
| 1:23.9 | Next up, everything electric heads to Harrogate and then Cheltenham. All events include a |
| 1:28.7 | B2B EV day and commercial vehicles too. This is really important context and I'm going to start |
| 1:35.1 | with a slightly longer spiel than I would do otherwise, but I really want to set the scene |
| 1:40.2 | so that we get the absolute best from this discussion for all of you here. |
| 1:45.0 | Because, let's face it, through virtue of being here and that little very scientific survey that we did, |
| 1:51.0 | you're already familiar with the objective superiority of the electric vehicle, its unrivalled efficiency, its role as the gateway drug to the kilowatt hour. You're likely already playing |
| 2:03.5 | Wolf of Wall Street with your various apps that you have showing your consumption, your generation, |
| 2:08.3 | trading with the grid. And a future in which you have almost zero energy bills seems like |
| 2:15.0 | an inevitability. Vehicle to grid is your utopia. And so with that |
... |
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