Why the UFC Isn’t Hitting Like It Used To | Episode 470
The Big Brown Breakdown
Thiccc Boy Studios | PodcastOne
4.0 • 5.6K Ratings
🗓️ 19 January 2026
⏱️ 72 minutes
🧾️ Download transcript
Summary
On this episode of The Schaub Show, Brendan Schaub breaks down why the UFC feels different heading into its new Paramount era. From losing mainstream hype after leaving ESPN to Dana White’s shift in promotion style, the conversation dives into whether the UFC has lost some of the urgency and excitement that once made it unbeatable.
The episode covers the challenges of building stars in North America, why the UFC feels watered down with too many fight cards, and why only elite fighters truly make life-changing money. Brendan also discusses the future of Conor McGregor, Jon Jones, the rumored White House card, and what the UFC needs to do to recapture the energy that made it a global powerhouse.
A candid breakdown of where the UFC stands — and where it might be headed.
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Transcript
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| 0:00.0 | And now, Brandon Sixth Boy Shav. Yes, sir. It's Monday morning, January 19th. It is 8.30 a.m. kids on this glorious MLK Day. For those of you listening international, it's Martin Luther King Day here, |
| 0:24.8 | so the kids have school off. Most people don't have work. We do. I guess this is work. |
| 0:30.4 | I guess we'll call this work. But kiddos have it off. Tiger has a big old football tournament today. |
| 0:38.1 | So I got to get out of here by noon because his game started at one. |
| 0:42.8 | But we'll fit it in. |
| 0:43.8 | I got this firing the kid and I'm out of here. |
| 0:46.3 | And that's what we're doing on MLK Day, baby. |
| 0:49.0 | That's what we're doing. |
| 0:51.2 | But forget all that noise. |
| 0:53.6 | Forget all that noise forget all that noise because uFC's back ufc's back all right on paramount |
| 1:03.8 | um i maybe i just i'm just feeling this way because they've had such a long break I and I |
| 1:12.5 | definitely miss it um I may maybe as we get closer it's going to build up I just don't feel like |
| 1:21.3 | there's much hype yet for for the hard course he's been counting down the days for the guys |
| 1:25.6 | that follow the sport we're counting down the days. |
| 1:27.6 | We know Saturday it's going down. |
| 1:30.2 | We're going to tune in from the prelims to the main event. |
| 1:33.0 | That's what we do. |
| 1:35.1 | But outside that, man, I just don't feel like there's much hype. |
| 1:40.4 | I was thinking about this morning, I think one of the, I think one of the downsides to them |
| 1:47.8 | signing with Paramount, obviously money was the number one goal here. |
| 1:53.8 | And they accomplished that. |
| 1:56.0 | But I think one of the downsides is where are you going to get for the casuals for the general people my parents the people at starbucks the people at summer moon coffee the people at these random spots at the gym the people that aren't on social media ton that aren't going to, you know, |
... |
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