4.2 • 5.3K Ratings
🗓️ 25 March 2024
⏱️ 19 minutes
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0:00.0 | A few years ago, Apple CEO Tim Cook was on stage at a major tech conference. |
0:10.0 | I heard you were busy today. |
0:12.0 | It was a fun day. |
0:13.0 | Yeah. |
0:14.0 | Excited. |
0:15.0 | While he was there, he took a question from a person in the audience. |
0:19.0 | It had to do with something that annoys a lot of smartphone users. |
0:22.0 | When someone with an iPhone |
0:24.4 | text someone with an Android, the quality is much worse and the text bubbles show up is |
0:29.7 | green. The person wanted to know whether Apple was planning to fix it. |
0:35.0 | And Cook had an interesting response. |
0:38.0 | At the time, he said the company wasn't planning to do anything about it. |
0:42.0 | I don't hear our users asking that we put a lot of |
0:49.0 | energy on that at this point. |
0:53.6 | And so now I would love to continue. |
0:57.8 | I would love to convert you to iPhone. |
1:05.0 | Okay. It's tough not to make it personal, but I can't see my mom in certain videos or she can't send me certain videos. |
1:12.0 | And so we... Buy your mom an iPhone. |
1:15.0 | I have interviewed Tim Cook several times over the years and I have never known him to be one who is off script or who is really |
1:28.4 | glib or either that particularly funny and so this moment of candidness was very unusual. |
1:38.0 | That's Wall Street Journal columnist Tim Higgins. |
1:41.0 | And I remember hearing it live and thinking to myself, wow, this is a moment that I think is going to live on. |
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