Why the Traditional Marketing Playbook is Dead (And How AI Changes Everything)
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 19 May 2026
⏱️ 60 minutes
🧾️ Download transcript
Summary
In this episode, I talk about the biggest shift in marketing since the dawn of the internet: the move from social media to interest media. I encourage you to throw away your subjective opinions and outdated Madison Avenue metrics and start focusing on where the actual attention is. I also discuss why volume is the only way to stay relevant and why you shouldn't be scared of AI taking your job-you should be scared of not knowing how to use it.
You’ll learn about:
- The Power of Organic Social Media
- How AI Algorithms Create Reach
- Day Trading Attention on Threads and Facebook
- Why Strategy Requires a Volume Mindset
- How to Adapt to Profound Technological Shifts
Transcript
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| 0:00.0 | In life, every one of us finds what we're looking for. |
| 0:03.4 | When I tell you, the thing I despise the most is when I am encountered with pessimism and cynicism, |
| 0:10.7 | it breaks my little soul. |
| 0:12.4 | Because people try to say they keep it real. |
| 0:15.7 | You know how people are like, I'm just keeping it real. |
| 0:17.8 | I'm like, yes, you're keeping it real negative. |
| 0:20.2 | This is the Gary Vee |
| 0:21.6 | audio experience. Well, hello, hello, you wonderful people. Welcome to the virtual |
| 0:28.8 | campus and look, he's in the house. We have the remarkable, the one and only the legend |
| 0:34.5 | that is Gary Vee. So welcome, Gary, thank you so much for joining us. |
| 0:39.3 | You are very sweet. |
| 0:41.3 | I do not accept legend. |
| 0:44.3 | I only give that to my mother, but otherwise it's great to see everybody. |
| 0:47.3 | I'm going to be very active in the chat, so I already asked everybody where they're from. |
| 0:51.3 | I'm very fired up as normal because if your family's healthy and you're healthy, what's |
| 0:56.7 | there not to be fired up about regardless of your business or life headaches? |
| 1:00.8 | So I'm in good spirits and it's always lovely to be with you and I'm thrilled to be here. |
| 1:05.0 | Yeah, well we're absolutely thrilled to have you and so those of you in the room who don't know, |
| 1:10.0 | VaynerX have become a global |
| 1:12.1 | partner of the Marketing Academy and we are loving their team. They're supporting the alumni |
| 1:17.6 | programs all over the world, all of our alumni programs all over the world. We're doing a |
| 1:21.0 | shit ton of stuff together. It's all really, really cool. And next week, Gary's hosting our graduation party in the US, which |
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