Support for WBUR comes from MathWorks, creator of MATLAB and Simuling Software, to design and develop engineered systems, accelerating the pace of discovery in engineering and science. Learn more at Mathworks.com. Support for this podcast comes from Is Business Broken, a podcast from the Marotra Institute at B.U. Questrum School of

Business. A recent episode explores the challenges and opportunities in decarbonizing one of

the world's most carbon-intensive industries, ocean freight shipping. Stick around until the end of this

podcast to preview the episode.

Hey, it's Megna Chakra-Bardi.

Before we get to today's episode, I want to let you know that we have new exclusive content in our OnPoint Club feed.

It's a behind-the-scenes reporter's notebook from On Point producer Claire Donnelly about our recent trip to Seattle, and it's really, really good.

If you're not a member of the On Point Club yet,

click on the link in the episode description to sign up.

It's very easy.

For just $7 a month, you get first access to the jackpot every week,

other exclusive content like this,

and you'll be the first to know about special live events.

Now, stick around for today's show.

WBUR Podcasts, Boston.

This is On Point. I'm Megna Chakrabardi.

Gen Z listeners, if there is someone over the age of, let's say, 30 listening with you right now,

please turn to them and explain the definition of maxing.

Because these days, we have looks maxing, gym maxing, sleep maxing, friction maxing, personality maxing, life maxing, tea maxing, that one's for testosterone, style maxing, money maxing, the list goes on and on and on.

Now, since this is public radio, you also have to allow me to indulge in a little

bit of lexicography or nerd maxing. Because maxing dates back to the 1940s and a game theory

concept called minimax theory or minimax strategy where they dump all of their available resources into one single tactic,

...