Why the secret to success is setting the right goals | John Doerr

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

4 • 1.2K Ratings

🗓️ 26 October 2020

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When promising projects crash and burn, it's not always because of glaring mistakes. Venture capitalist John Doerr reveals it's often because those projects were linked to the wrong objectives. Get Doerr's practical guidance on how to set and execute on audacious goals with "Objectives and Key Results," or OKRs — a goal-setting system that's been employed by the likes of Google, Intel and Bono — plus host Modupe Akinola's twist on the importance of timing.

Transcript

Click on a timestamp to play from that location

0:00.0	Ted Audio Collective.
0:16.0	the following day, my to-do list, which in some ways is my set of goals for the day. Do I do this monthly?
0:17.0	No?
0:18.0	What about quarterly?
0:20.0	Not so much either.
0:21.8	How about you? How often do you set your goals? Well it turns out if
0:27.6	we don't take a longer view and set our long-term goals wisely, we might be missing out on our best chance to make an impact.
0:37.6	Because goal setting is not as straightforward as it seems.
0:46.8	Welcome to the Ted Business Podcast. I'm your host, Madupa Echinola, Associate Professor of Management at Columbia Business
0:51.9	School, and Director of the 2018 John Dorr helps us think through the power of setting huge aspirational
1:05.9	goals measured in the right way. John Dorr is the chairman of Kleiner Perkins
1:11.8	the venture capital firm that is invested in several of the top technology companies in the world,
1:18.0	including Google, Amazon, Compac, Sun Microsystems, Drugstore.com, and into it.
1:25.0	John explains that however promising your business plan,
1:29.0	setting your goals in the right way can make or break it. As you listen you're going to
1:36.0	learn how to set goals that harness your passion into clear actionable purpose.
1:42.0	And this is from someone who knows just a little something
1:45.4	about having the right objectives. Support for this podcast comes from
1:51.3	BCG. What you're about to hear is a work of imagination,
1:54.6	but not fantasy.
1:55.8	So starts every episode of BCG's new podcast, Climate Vision 2050,
2:00.0	which pulls us into a future where we've radically reduced carbon emissions and saved ourselves
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from TED, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of TED and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.