Why the secret to success is setting the right goals | John Doerr

TED Talks Daily

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4.1 • 11.9K Ratings

🗓️ 1 January 2019

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Our leaders and institutions are failing us, but it's not always because they're bad or unethical, says venture capitalist John Doerr -- often, it's simply because they're leading us toward the wrong objectives. In this practical talk, Doerr shows us how we can get back on track with "Objectives and Key Results," or OKRs -- a goal-setting system that's been employed by the likes of Google, Intel and Bono to set and execute on audacious goals. Learn more about how setting the right goals can mean the difference between success and failure -- and how we can use OKRs to hold our leaders and ourselves accountable.

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Transcript

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0:00.0	You're listening to a special archive presentation of TED Talks Daily.
0:05.5	This TED Talk features venture capitalist John Doer, recorded live at TED-2018.
0:13.5	We're at a critical moment. Our leaders, some of our great institutions, are failing us.
0:21.6	Why?
0:23.6	In some cases, it's because they're bad or unethical,
0:28.6	but often they've taken us to the wrong objectives,
0:33.6	and this is unacceptable.
0:36.6	This has to stop. And this is unacceptable.
0:40.3	This has to stop. How are we going to correct these wrongs?
0:43.3	How are we going to choose the right course?
0:46.3	It's not going to be easy.
0:49.3	For years I've worked with talented teams,
0:52.3	and they've chosen the right objectives and the wrong objectives.
0:56.0	Many have succeeded.
0:57.4	Others of them have failed.
0:58.8	And today I'm going to share with you what really makes a difference.
1:03.2	That's what's crucial, how and why they said meaningful and audacious goals,
1:09.8	the right goals for the right reasons.
1:13.5	Let's go back to 1975. Yep, this is me. I got a lot to learn. I'm a computer engineer. I got
1:20.3	long hair. But I'm working under Andy Grove, who's been called the greatest manager of his or any other era.
1:28.9	Andy was a superb leader and also a teacher.
1:32.8	And he said to me, John, it almost doesn't matter what you know.
	...

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