As 2025 comes to a close, something really interesting is happening across the creator landscape right now.

Creators are obviously turning into big media companies. But those companies are not just focused on

videos or not just focused on physical products or digital brands, but actually starting to build

physical worlds that the audience can step into. Tours, pop-ups, live shows, one-day summits, like what we did with

Press Publish NYC in September, even as far as a 45-day theme park in Riyadh, Saudi Arabia.

And yes, I'm talking about Mr. Beast and Beastland, and we get into that in this episode.

So I've been kicking around this term that we're entering the experience economy for creators.

And whether it's completely intentional or not, the biggest creators are following a roadmap

that we've seen once before in the history of media.

And that's Disney.

Disney proved that if you can build stories and characters that people care about and love

on a screen, you can extend that relationship into the real world.

You can turn online IP into offline destinations, and you can turn

viewers into visitors of those destinations. And that shift really changes a lot in a creative business.

When creativity is your product, it can be pretty up and down and pretty volatile. And in a

moment when digital attention is more competitive and honestly more volatile than ever,

this move towards offline experiences isn't just a creative choice.

It's not just a strategic choice.

It might be the necessary choice for the longevity of creator brands.

So in this episode, we talk about why exactly creators are moving into real world experiences

and what that looks like.

We talk about how this trend of experiences mirrors the early moves of legacy entertainment companies. And we talk about this concept of Disneyfication, what that actually means in the context of creators.

...