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The Hard Way w/ Joe De Sena

Why The Fitness Community Needs to Unite, Paul Bedford Pt 2 / DEKA

The Hard Way w/ Joe De Sena

Spartan Races

Fitness, Alternative Health, Health & Fitness, 792700

4.7870 Ratings

🗓️ 16 September 2021

⏱️ 21 minutes

🧾️ Download transcript

Summary

“You know, if you think, every member that you’ve got in the gym knows three people, they know at least three people, who they’re friends with, that don’t exercise. Be a friend, bring a friend. That would be my message,” says Dr. Paul Bedford.

Paul Bedford, the Retention Guru, is a fitness industry authority on retention, attrition and member experience. In this episode, you’ll learn:

  • The fitness industry shouldn’t be waging war against others in the industry, rather, the industry should be waging war against inactivity
  • There needs to be more collaboration in fitness
  • The best technologies to keep you on track with your exercise, according to Dr. Bedford
  • How to motivate others to get active using the power of friendship, existing connections, and instilling value. “Be a friend, bring a friend.”

Connect with Paul:

Website - retentionguru.com

Connect with Jarod and Yancy on social, and attend a DEKA event:

-Jarod’s Social: @jarod_cogswell

-Yancy’s Social: @YancyCulp

-Race a DEKA Event: DEKA-FIT



SPONSOR

This episode of Spartan Up is brought to you by DUROLANE, a single injection that may provide up to six months 1 of relief from osteoarthritis knee pain. Risks can include general knee pain and pain at the injection site. You can see full prescribing information at DUROLANE.com.

SUBSCRIBE:

Apple Podcasts: http://bit.ly/SpartanUpShow

YouTube: http://bit.ly/SpartanUpYT

Spotify: https://open.spotify.com/show/1pYBkk1T684YQg7CmoaAZt

FOLLOW SPARTAN UP:

Spartan Up on Instagram: @spartanuppodcast

Spartan Up on Twitter: @SpartanUpPod

CREDITS:

Producer: Lake Watters

Host: Jarod Cogswell and Yancy Culp

Sr Producer: Marion Abrams

© 2021 Spartan

Transcript

Click on a timestamp to play from that location

0:00.0

You know, if you think every member you've got in a gym, knows three people, they know at least three people who they're friends with that don't exercise.

0:11.2

Be a friend, bring a friend. That would be my message.

0:14.0

Welcome to the Spartan Deca series on Spartan Up,

0:18.0

with Jarrett Cogwell, Director of Sport, and Nancy Cope,

0:21.0

Director of Programming.

0:22.0

What's up Spartan's, welcome back to E. and Nancy Culp, Director of Program.

0:23.2

What's up, Spartans?

0:24.0

Welcome back to episode two with Dr. Paul Bedford.

0:28.2

But I should say, if you have not listened to episode one,

0:31.2

hit your pause button right now. Go listen to that one hit your pause button right now go listen to that one

0:33.8

first folks it was amazing we're talking about Dr Paul Bedford the retention

0:39.0

guru this episode of Spartan up is brought to you by Dore Lane, a single injection that may provide up to six months relief from osteoarthritis knee pain.

0:49.0

Risks can include general knee pain and pain at the injection site. You can see full prescribing information at doorlane.com.

0:57.4

I want to share something. We kind of talked about this

1:03.2

before this episode and I'm just gonna throw it out there and if anybody wants to battle me personally on this

1:10.1

that's fine but you know we've been I listened to a podcast with the Peloton CEO and and very impressed with their business model very impressed by his intelligence and his mission

1:28.1

but also what fired me up was he was just pointing it out, point blank, that basically they're at war with us, and

1:39.9

us being the fitness industry, the ones, the hard working, passionate, energetic,

1:46.4

mission-filled fitness professionals, gym owners,

1:50.7

the ones that are putting their livelihoods on the line, not sleeping at night,

1:55.4

trying to do better for this world.

1:58.3

And he declares war basically in this interview and you know I I don't have anything I want to make

...

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