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The Journal.

Why the DOJ Is Suing Google Again

The Journal.

The Wall Street Journal

News, Daily News, Business News

4.25.8K Ratings

🗓️ 26 January 2023

⏱️ 17 minutes

🧾️ Download transcript

Summary

The Department of Justice is seeking to break up part of Google’s digital advertising business. In a lawsuit filed Tuesday, the government says the tech giant has taken actions that ‘severely weaken, if not destroy competition in the ad tech industry.’ Google says the lawsuit is an attempt to pick winners and losers. WSJ’s Miles Kruppa discusses the DOJ’s case and the moves Google made to become a giant in the online advertising space. Further Reading: - DOJ Sues Google, Seeking to Break Up Online Advertising Business - Google Prepares for Second Antitrust Battle as DOJ Targets Its Ads Business Further Listening: - Google's Antitrust Problem Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

On Tuesday afternoon, Department of Justice officials held a press conference in Washington,

0:10.3

DC. They were there to announce an anti-trust lawsuit against Google.

0:15.8

The lawsuit we have filed today seeks to hold Google to account for what we allege are

0:22.0

its long-standing monopolies and digital advertising technologies that content create.

0:27.8

The Department of Justice is accusing Google of creating a monopoly in the digital advertising

0:32.1

market, in part by acquiring a series of companies and using its power to harm website publishers

0:38.1

and advertisers.

0:40.9

As evidence, the head of the anti-trust division quoted internal emails alleging Google's

0:45.6

own employees knew the company had built up an unfair advantage.

0:49.4

A Google employee characterized Google's ad exchange as quote, an authoritarian intermediary

0:55.0

and quote, overcharging advertisers.

0:57.7

That quote, our goal should be all or nothing.

1:00.5

Use Google's ad exchange or don't get access to our advertiser demand.

1:04.4

Google executive detailed the company's steps to quote, dry out rivals.

1:12.4

What prosecutors want is for Google to sell off a vital part of its ad business.

1:18.0

The company says it plans to fight the lawsuit, and the government is trying to pick winners

1:22.1

and losers.

1:23.8

These are colleague Miles Crouppa.

1:26.0

Anti-trust experts are saying this is a pretty strong case.

1:30.0

Anti-trust experts see this as really a traditional core case, and one with a very well-defined

1:37.3

market where Google is clearly using acquisitions to build up a really dominant position.

1:43.9

Welcome to the journal, our show about money, business, and power.

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