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Forbes Daily Briefing

Why ‘The Blair Witch Project’ Made A Killing For The Studio—But Not Its Stars

Forbes Daily Briefing

Forbes

Tech News, News, Business

4.418 Ratings

🗓️ 30 July 2024

⏱️ 5 minutes

🧾️ Download transcript

Summary

As the groundbreaking indie horror film celebrates its 25th anniversary, the original cast claims they are owed millions in profits. A cautionary tale of Hollywood babes in the woods.

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Transcript

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0:00.0

Here is your Forbes Daily Briefing for Tuesday, July 30th.

0:05.0

Today on Forbes, Why the Blair Witch Project

0:08.6

made a killing for the studio, but not its stars. When he learned this year that the Blair Witch Project was getting a reboot,

0:17.0

Joshua Leonard, one of the original actors in the groundbreaking 1999

0:22.0

indie horror film that celebrates its 25th anniversary this week

0:26.1

was laid up in bed battling COVID for the first time.

0:29.7

He heard about the project, which horror director and producer Jason Blum is reviving for Lionsgate,

0:35.0

at the same time as everyone else, when the news hit the press, which has been the case for every Blair

0:41.2

Witch sequel. Leonard was also, to put it mildly, fed up.

0:46.0

The 49-year-old vented his frustration the way most people do these days,

0:50.0

on social media, with a long Instagram post that concluded,

0:54.4

quote,

0:55.0

it's 25 years of disrespect from the folks who've pocketed the lion's share,

0:59.2

pun intended, of the profits from our work,

1:02.2

and that feels both cky and classless.

1:05.0

Through a spokesperson, Lionsgate declined to comment for the story,

1:09.0

and has yet to publicly address the cast's requests or complaints.

1:13.0

Given the monumental success of the franchise,

1:17.0

an alternate title for the Blair Witch Project

1:19.0

might be the little horror film that could.

1:22.0

Based on the fictional tale of college kids who went missing

1:24.8

while shooting a documentary about a witch hiding in the woods of Birketsville, Maryland,

...

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