Let's now discuss the role that alcohol-free drinks have played in our own sobriety, Vic.

Well, for exactly what you were talking about, Hamish, for the first two years when I was writing my blog and when I was starting to post on Facebook, I made a promise to myself that I would never post a picture of me holding an

alcohol free drink because I didn't want to re-represent that culture. I was saying, look, this

culture is toxic. We don't want alcohol in our lives. This is bad for you. Blah, blah, blah.

And I thought it was kind of against the grain for me to then be there with an alcohol free drink

going,

hey, but this is okay and I'm advertising this because they've sent me a freebie.

But now that I've started drinking them a bit later on in my sobriety, I do do that occasionally.

Just because I do think they are beneficial for some people.

Some people use it as a replacement which stops them drinking.

I can't say that that's a bad thing. Allowing people to have something else is great if they use it in the right way, of course.

And everything I talk about now is against the normalisation of booze. So I didn't want to be the one on

Insta being like that. But, you know, if you send me a freebie, I'll do a picture of it.

Basically what we're saying is please send freebies. This is a call for help. We don't mind a freebie, do we, Amis? Yeah, so it's a difficult one, really. As I said earlier, it's like a really controversial topic on this scene, because some people are really radical about it. It's really like, we don't drink, we don't advertise alcohol-free drinks, we don't want this as part of our sober curious community.

But then there's a whole other side, it really is 50-50.

Maybe the more side that are more extreme alcoholics don't want anything that's going to

trigger them, so therefore they avoid it completely, which I course totally understand.

But whenever I post now, if I do post about alcohol-free drinks,

I always put a little star and a note at the end to say,

if it triggers you, it's a no-go.

I always make sure I add a note onto it because it isn't for everyone.

When I realised I was confident in my sobriety,

...