Why Superbowl Ads Are Underpriced | Speaking On A Panel At Knotch

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.3K Ratings

🗓️ 13 February 2019

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

I think you're all going to love this one, especially with Superbowl just passed us - I sit down with Laura Molen (NBCU) as the moderator, Anda Gansca (Knotch), and Stacy Taffet (PepsiCo) all as panelists to discuss what we think the effectiveness of superbowl ads are, diving into attention arbitrage, business tactics and more. This was a REALLY good one guys hope you enjoy <3

Transcript

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0:00.0	What's up guys this is a fun conversation we had the day after the Super Bowl in New
0:06.2	York City with some great people from Pepsi and notch and NBCU. Super excited about the
0:13.3	conversation, very macro branding TV stuff that I think is a different look for some of
0:18.1	you but there's some thematics in it that could be unbelievably valuable. So some thoughtful
0:22.4	branding and marketing talk, hope you enjoy it.
0:25.7	This is the Gary V. Audio Experience.
0:41.7	Despite any controversies, advertisers are flocking to the Super Bowl to get their brand
0:47.8	messages across. It's reported that CBS made $382 million at 5 million per 30 second
0:56.8	ad and it's not surprising because three out of four people say they look forward to
1:03.0	the Super Bowl ads and research shows that memorability for brands in the Super Bowl are
1:10.0	54% higher than regular television norms. So it's really a great place to put your
1:17.6	ads regardless and we're going to talk a little bit about that today. People are talking
1:23.9	about them still, they're watching them on YouTube and so we want to talk about what
1:28.5	is the impact that the Super Bowl has for ads today using some of the notch research
1:35.2	that measured these ads and the positive impact or negative impact that people felt about
1:39.6	them.
1:40.6	So the first question I'm going to ask is to start, maybe you guys can guess, if we measure
1:47.6	3,000 people in our industry, ranked the ads, can anyone guess what was the number one
1:54.4	ad?
1:55.4	Ambusha, it's okay.
1:59.4	Out of those 12 or all the ones that are added, they have a guess? So it was Amazon, not
2:09.6	everything makes the cut and next up was the Gillette, we believe the best men can be.
	...

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