You know, many times when you see a top earner in sales or a top executive or a top, you say,

oh my God, they're winning because their personality, because they're gifted, they're this.

I will tell you, they may have big personality, some of them.

They may be good schmousers, some of them. They may be good schmouser some of them. They may be brilliant some of them they may have a big degree some of them but almost all of them who continuously grow are experts at always calling to action. Meaning the

definition of call to action is to create a behavior that generates an

immediate response to take action.

Today, I'm going to unpack the topic of call to action,

not just in business, but in personal growth, finance, family, and health. So let's start off with business before we get into the other

topic. So in the area of business you have a lot of different things that you do within business.

Let's start off with sales.

So in selling, I've seen so many people that do a great job presenting their product, right?

Here's my product, here's a real estate portfolio,

here's a loan, here's the insurance policy,

here's the stock, here's the mutual,

here's the money under management portfolio that I have.

But when it comes down to call to action, they don't know what to put to call to action.

For example, when I come to your place, hey John, if I'm able to do X, Y, Z, and if I have a plan that makes sense to you and you're comfortable with both you and your wife,

are you willing to share your documents, your statements with me so I can go back and take a look at this,

and if it makes sense, are you ready to move forward yes

call to action get your statements ready prior to me coming to you loan so Mary

Bob look if I can get a loan that makes sense for you are you in a position right to run your credit today

so we can get this process started well no not read well yes we are okay

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