Technology has changed things, but people have been sharing things for thousands of years.

How do we talk about one product versus another?

Can we get people talk about our stuff, our products, and our ideas?

And why do we share content online or products that we use?

Videos that go viral on the web, we say,

oh, you know, they got lightning in a bottle.

I think we have this notion that it's random, that it's luck,

but it's not.

There's really a science behind why people talk. We see the same six factors. Social currency, triggers, motion, public, practical value, and stories. Each of those is a psychological driver of why we talk, why we share, and leads all sorts of stuff to catch on.

Do these six currencies apply to every aspect of life?

We've come across some of these ideas and some of our life but rarely do we make the connection

across different domains of life is the internet has changed something.

The psychology doesn't necessarily change. There are lots of great products and

services that we've never heard of.

So how does one go about changing anyone's mind?

Rather than pushing people really thinking about change a different way and changing the strategy we use to change minds.

Is it also applied to politics?

Does it apply to religions why some religions do better than others?

Obama ran on hope, inspiration.

Trump ran on anger and anxiety.

Both them use high arousal emotions

and use that to drive action.

...