This is an IHeart podcast.

And just like that, we're back.

It's Thursday morning.

It is August 19th, the year of our Lord, 2021, another edition of the

Late Kick Extra podcast. Tuesdays and Thursdays are made from Mailbag. It's wall to wall. It's

Q&A. You can get those submissions in. Josh Pate706 at gmail.com on Twitter and Instagram,

at Latekick Josh. I want to thank you guys for giving me all the feedback you give me. A lot of times in our business, companies pay hundreds of thousands of dollars for what are called focus groups, which is when they would gather a lot of you up and do what you do in my inbox every day. The only difference is they'd have to pay you to do it. A couple of areas I just wanted to remember to thank you for. The first is just that. We've gotten a lot of really good feedback. I always do, but it's ramped up

a little bit as our audience has come back to the watering hole, so to speak. But the second one,

there are a lot of times where someone hops on Twitter or Instagram, wherever, and they'll say,

hey, I'm looking for new podcasts. Can you mention one? And you guys are on those things like a hawk.

You pounce. And several of you tag me in it and I see it. So I always thank you guys for that. I give you the shaky hands emoji. That helps. You don't understand how much that helps. That is how a show gets found. If you don't have a big marketing budget, one of the blessings that we have around here is we get left alone.

When I came to 24-7, I negotiated my deal, and I negotiated my last one, which I really haven't

even told anyone about. I wanted creative control. I wanted executive production status

of late kick, and they acquiesced to every request. They gave it to me. The exchange is we get left alone. We're off in our own

little bubble over here, which is wonderful. But when you're off in your own little bubble,

a lot of times you don't get the full rocket booster of the company attached to your apparatus.

Now, we're fine with that. I'm not complaining. What I'm saying is you guys supplement that.

So instead of going to management and begging and begging and begging for months for money to be carved out of the budget to market the show, do you understand how valuable it is when your audience does that for you? You guys do that for us to where we don't even have to worry about that? That's the kind of stuff that normally keeps a brand from getting off the ground.

And we never even have had to worry about it because you guys have taken care of it. We have not

spent a dime to market the show. We have not spent a dime to promote it. We have not paid to

boost tweets or Instagram post or Facebook post or anything like that. You guys have done all

that. This show, that YouTube channel in general that we broadcast Late Kig Live on, it didn't exist last March.

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