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Choiceology with Katy Milkman

Why Starting Over Hurts

Choiceology with Katy Milkman

Charles Schwab

Behavioral Economics, Society & Culture, Social Sciences, Decision Making, Charles Schwab, Business, Science, Investing, Dan Heath, Katy Milkman

4.81.4K Ratings

🗓️ 22 September 2025

⏱️ 38 minutes

🧾️ Download transcript

Summary

Even when turning back is the smartest option, there's a strong pull to keep moving forward. In this episode, we explore why people push ahead even when a better path is available.

Transcript

Click on a timestamp to play from that location

0:00.0

So I was putting together this bed frame, one of the ones that have the drawers underneath.

0:13.0

My husband and I, for our honeymoon, actually, decided to do a bike trip.

0:20.0

About halfway through, I noticed I'd actually put one of the big panels on backwards.

0:24.6

I pointed out that there was a route that we could take on a bike path that was off the road and away from cars.

0:30.6

And I thought would be more pleasant and scenic.

0:32.6

We leave the road, get on this path, and it becomes pretty clear pretty quickly that this is not a great route.

0:42.4

I paused for a second, and I clearly remember thinking, okay, you should probably take it apart and start over.

0:49.1

But it looked kind of close to done, and I really, really hate assembling furniture and it was such

0:56.0

a long day of moving.

0:57.8

It's buggy, the path is not always firm, like it's a bit gravelly or sandy and the bike wheels

1:04.8

keep getting kind of stuck in or we have to get off and walk with the trailer.

1:09.6

It's hot.

1:10.6

It's getting hotter.

1:11.7

And I figured, you know what?

1:13.7

I'm just going to keep going.

1:14.8

And somehow it's just going to work out.

1:16.6

So I kept going.

1:18.4

I started jamming pieces together.

1:20.7

I can feel my husband getting irritated.

1:23.1

And eventually he just asked me, you know, can we just go back?

1:27.0

I was like, nope, I don't want to go backwards.

1:29.4

We have 50 miles left to go today.

...

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