Welcome to office hours. I'm David Meltzer and it's time for the executive spotlight.

I'm blessed to have someone who's changing my life by building my brand. Anish Lal. He is the founder

of Wishley Group who actually represents me, but even more importantly, he's known, which has

attracted me to him as the Jerry McGuire of LinkedIn.

From Jerry McGuire to Jerry McGuire, welcome to office hours.

I appreciate you having me.

I still can't believe this is happening.

This is so good.

Well, I think that LinkedIn, when it comes to especially corporate executives that are also influential with their brands,

that LinkedIn is the greatest investment and secret to building a community and a brand.

How do you see LinkedIn comparatively to TikTok of course Instagram Facebook

YouTube etc yeah the reality is there's a big preconceived notion towards LinkedIn

that it's just for job hunters and the reality is it's evolved so much especially

during COVID the last five years. You have all these professionals

that are on there that are trying to get better at their craft. How do I become a better leader?

How do I become a better marketer, a salesperson? So when you see the type of audience that's on

LinkedIn, it's not just your job hunters. You've got executives on there. You have CROs.

You have VPs of all sorts of different functions who have buying power.

There's way less trolls compared to the other brand safety is all-time high.

So not only do these people earn a lot of money for personal purchases,

they run the purchasing power for giant companies like Microsoft and LinkedIn and all these

other B2B organizations. So definitely lots of opportunity and a lot of keyners on there who want to

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