Why Semrush’s Numbers Prove That SEO Ain’t Dying #2554

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 8 September 2023

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying. [00:14] Semrush’s annual earnings report. [01:04] Indicators that Semrush is doing well. [01:21] How Semrush is using upsells and other strategies to grow revenue. [01:33] What do the numbers tell us about the state of SEO (and why it isn’t dying). [03:48] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Semrush Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	So Neil, guess how much revenue SEM rush or SEM rush did in Q2 of 2023 just throw a number out there
0:06.9	75 million bucks
0:08.4	Did you read this already? I look at their annual earnings report
0:14.8	Revenue 75 million bucks up 19% year on year AR are annual recurring revenue has surpassed 300 million up
0:22.6	20% year on year customer growth up 14% year on year net loss of
0:27.6	0.3 million for the quarter SEM rush now has over a hundred four thousand paying customers
0:33.1	So by the way, I'm reading this and we'll react to this in a second
0:35.8	But this is from Glenn Alsup Viper chill. He's been known in the SEO space for a while
0:40.7	Also, they have 951,000 active free users, which is up 35% year on year
0:45.4	So our title here is SEO ain't dying people like to say it's dying, but I mean this company looks pretty healthy to me
0:52.4	And they just did a price increase too
0:54.8	I don't know if you saw the announcement on that at least I got to email on that
0:57.7	No, you read the K1, right? I didn't read all of the K1. It's really long. Okay. What did you find? What are your reactions?
1:04.3	Yeah, so when you look at SEM rush suggestion in general the business has done really well
1:09.6	Their stock has gone on a roller coaster, but overall the business seems pretty healthy
1:13.7	I'm not an economist or a financial guy. I'm not giving financial advice for telling you to buy or sell it
1:19.1	But more so the business seems pretty healthy
1:21.4	The last time I looked they have net negative churn in which there are upsells make up for all the cancellations plus more
1:28.6	They've been moving upstream quite a bit
1:30.9	Which is how they make a lot of their money. Yep, and check this out customers who pay more than 10 grand annually grew by 34% year on year
1:37.8	So they're trying to move a little up market and so
1:41.5	Glenn says I can tell growth has slowed slightly
	...

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