Why Selling Wasn't Always Second Nature (with Ali Abdaal) Pt.2 - Oct, ‘22 | Ep 537

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 13 May 2023

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"Find out what the price is and just be willing to pay that price.” Today, join Alex (@AlexHormozi) as he guests on Ali Abdaal’s show to talk about his experience of starting a gym, learning how to sell, and explains how he developed his selling skills through trial and error, as well as investing in a one-on-one course to learn how to run Facebook ads. He also discusses his decision to quit his job and pursue entrepreneurship, despite familial and societal pressure to pursue a more traditional career path. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Ali Abdaal’s YouTube Channel!

Timestamps:

(1:39) - Using Sales to Fund a Gym Startup

(6:58) - Value of Investing in Sales Training & Ads

(16:58) - Exploring Benefits of Running a Multi-Million Dollar Gym

(23:32) - Balance Between Financial Freedom and Personal Fulfillment

(31:13) - Discussion on Content Production Costs and Subscriber Revenue

(38:32) - The Price of Achieving a Six Pack: Motivation, Accountability

Follow Alex Hormozi’s Socials:

Transcript

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0:00.0	You have to love small business ownership, and it has to be about really being a love of the product and the experience.
0:05.1	It's just like, you know, we have this kind of thing with a lot of the gyms is once someone understands how to run a seven figure or multi seven figure gym,
0:11.7	you now have the skills that you run a $10 million other business.
0:16.8	Welcome to the game where we talk about how to get more customers, how to make more
0:19.7	per customer and how to keep them longer.
0:21.0	And the many failures and lessons we have learned along the way.
0:23.5	I hope you enjoy and subscribe.
0:26.2	I wonder if we can zoom into the sales thing a little bit.
0:29.0	Because I think selling is a massive black box for a lot of people.
0:31.8	And even for me, like when I first started actually selling stuff, I've been doing YouTube for five years, but, you know,
0:37.7	I don't feel like I was selling anything for the first three because it was all like sponsorships and you kind of.
0:42.5	And then sort of two years ago, when I had an idea for like a course that teaches people how to be YouTubers,
0:47.4	I came up against so much like internal, like mental friction around the idea of selling and feeling weird about it.
0:54.2	And like, then realized sales is a thing.
0:57.3	So I wonder what was your experience sort of on the ground in the gym?
0:59.8	How did you couldn't learn how to sell?
1:01.7	Yeah, I hated everything in the sales and all the side story that was that when I quit my job, my dad's buddy was a,
1:08.1	or my dad's financial, but his investor dude, the guy who managed this money was like, dude, you should just come work for me.
1:13.7	He's like, you can sell.
1:15.4	And I was like, me?
1:16.7	I'm an academic.
1:18.7	All right.
	...

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