Welcome to the Graham Cochran show where each week I help you create more money,

margin, and meaning in your life. I'm your host, of course, Graham Cochran. Let's get into it.

If selling your offer makes you feel pushy, awkward, or just out of alignment, this episode

will change how you think about sales forever. Because the problem isn't that you're bad at selling.

It's that you were never meant to sell in the first place. And once you understand the difference

between selling and inviting, everything about how you grow your business gets simpler and a lot

more effortless. Here's the big idea for today. You need to stop selling and start inviting.

Invite, invite, invite. That is the language. Now, I understand

sales is sales and we have to make a sale. Selling, transacting, getting paid for something is not

bad. It's not icky. I actually am not against sales. But when I say selling, I mean what you

think of when you think of selling.

When you aren't selling enough, you tend to do the wrong things.

And everyone's telling you how to do the wrong things.

And I'm here to tell you that it's a bunch of garbage, what people are teaching out there when it comes to sales.

So stop thinking about it as selling.

Well, this is when I pitch. This is when I

bring on the sales strategy or the script or throw all of that in the trash and reframe everything

into invitation. And here's the difference between selling and inviting. Selling is trying to convince someone to do something

they're not sure they want to do. Inviting is giving people clarity to have an opportunity to make a

decision to go forward with you or not. There's a big difference.

One is aggressive and involves manipulating and trying to create an outcome.

Inviting has no control over the outcome because here's the great and bad news maybe is you

...