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WBUR Podcasts, Boston.

This is On Point. I'm Megna Chakra-Bardi.

Pantone is a company that creates a widely used color coding system.

And they announce an annual color of the year.

For 2026, the color of the year is cloud dancer. The company described the color,

full name, Pantone 1140201 cloud dancer, in a video. A billowy white imbued with a feeling

of serenity. Cloud dancercer demonstrates our desire for contentment

and feelings of peace, unity, and cohesiveness.

If you're a little confused, more simply,

for the first time in the company's entire history

of choosing a color of the year,

this year, it's white, or a version of white.

Well, cue the online hecklers, who did not appear to feel serene or peaceful about the announcement.

It feels dystopian.

Is the song of the year's silence?

Neutrals can be elegant, subtle.

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