meta_pixel
Tapesearch Logo
Log in
Infamous

Why Roblox Is Everywhere Right Now

Infamous

Sony Music

True Crime, News, Society & Culture, Relationships, Entertainment News

3.8 • 1.2K Ratings

🗓️ 22 January 2026

⏱️ 39 minutes

🧾️ Download transcript

Summary

Vanessa and Natalie unpack the kid-centric platform that’s quietly reshaping advertising, culture, and online life. They talk with tech reporter Sam Biddle, who explains why Roblox feels less like a game and more like a vision of the internet’s future. For more, check out Sam’s article on Roblox. Click ‘Subscribe’ at the top of the Infamous show page on Apple Podcasts or visit GetTheBinge.com to get access wherever you get your podcasts. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts  Read Vanessa’s book, Blurred Lines: Sex, Power and Consent on Campus, and check out Natalie on Instagram at @natrobe To connect with Infamous's creative team, join the community at joincampsidemedia.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, it's me Paloma and I'm delighted to announce that my podcast, Mad, Sad and Bad is back again for season three.

0:07.5

And I know I might be biased, but it's going to be my greatest season yet.

0:12.4

I've got an extra special lineup of guests, including the incredibly fabulous actor Richard E. Grant,

0:18.5

mega gorgeous pop sensation, Lee Ann, and the brilliantly funny and lovable Koji Radical, as well as many, many more surprises. So listen now, wherever you get your podcasts.

0:31.5

CamSide Media.

0:34.2

Hey everyone, Natalie here. We're talking about something kid-centric again this episode, even though I myself don't have kids, and I know a lot of you listening don't either.

0:45.3

But we wanted to do this because the scope of roadblocks, the cultural phenomenon we're discussing today, goes way beyond just stuff that kids are into.

0:55.6

I mean, some of the biggest figures in culture are there, in Roblox, shilling things.

1:02.3

LeBron James did Nike spawncon on Roblox, and before Brat launched her to superstardom,

1:07.8

Charlie XX did a whole Samsung-sponsored virtual concert in the game.

1:13.6

I just said so many brand names, I feel like I should be getting paid for it.

1:18.0

And that's what this story is about.

1:20.7

Rampant consumerism.

1:22.3

The future of advertising.

1:23.4

And maybe, actually, just what all tech feels like today.

1:29.5

All right, here's the episode.

1:37.2

Thank you all so much for coming back to Infamous this week,

1:41.0

a campside media and Sony music entertainment production. So we are going to talk about

1:47.2

something that is not at all near and dear to my heart, but extremely present in my home,

1:53.2

which is Roblox. It is a juggernaut, culturally, financially, driving the parents of America insane, apparently really,

2:04.3

really entertaining the kids.

2:05.9

I have a nine-year-old son who insisted on dressing up as Tung Tung Sahar for Halloween,

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Sony Music, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Sony Music and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright Š Tapesearch 2026.