Welcome to Entrepreneurs the Playbook. I'm David Meltzer, and I am so excited because I've known this business for a while.

I've known all about, I created an aggregated marketing system that was utilizing recognition in the sports world at stadiums and arenas for their fans.

And I came across a company that was much more innovative and elite than my

previous idea. And I am welcoming Kurt Rotherham to give me the background and perspective,

as chairman and owner of the elite group, of how people want to be appreciated.

And he is the perfect person to help us with the emotional connection that people have to all types of service that they're providing.

Welcome to the playbook, Kurt.

David, thank you.

It's a pleasure to be speaking with you.

I appreciate the time to talk. Well, thank you. It's a pleasure to be speaking with you. I appreciate the time to

talk. Well, it's so funny because I am blessed to be an advisor to some really big companies, and

they're always worried about their comp plans. And I try to tell them very much credibility and

compensation, but what people really want is to be recognized. They do.

They do. And, uh, but they want to be recognized in what's valuable to them. And Kurt,

you know, value can only be derived by giving people more of what they like or taking away

what they don't like. And so many people understand the recognition game, but they don't give people what they like or taking away what they don't like. And so many people understand the

recognition game, but they don't give people what they like and they end up getting a deficient

value. Give me the premise of, as you have, the leading elite recognition company in the world

that gives recognition in all areas of business.

Well, it's funny. I come from a family of five. And so the oldest is a girl, and then there's

four boys. I'm the enlist of all the boys. So I had a brother, my oldest brother, Gary,

has been in the recognition business for over 40 years. And he's been

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