Why Personal Branding Is The Future of Marketing with AJ Vaden: An EOFire Classic from 2021

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 4 May 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

AJ Vaden is the CEO and Co-Founder of the personal brand strategy firm Brand Builders Group, as well as an 8 figure entrepreneur, international speaker and Co-Host of The Influential Personal Brand podcast.

Top 3 Value Bombs

1. It is not about what you do. It’s about who you are. Figure out what you want to be known for and then get a plan to get known for that thing. It will grow your business and your life.

2. Personal branding truly is the future of marketing. It’s not a thing of popularity and vanity. It’s a critical and essential part of doing business.

3. Influencer marketing is not about being an influencer. It’s about being trustworthy. Having a personal brand means people are more likely to trust you. It doesn’t matter how many followers or likes you have.

Download the study and make smarter and more informed decisions for your personal brand - Brand Builders Group

Transcript

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0:00.0	Light that Sparkfire Nation. JLD here and welcome to Entrepreneurs on Fire, the only daily show interviewing the world's top entrepreneurs seven days a week.
0:11.0	Today we're pulling a classic episode from the archives and we'll be breaking down why personal branding is the future of marketing to draw these vibe bombs that I brought AJ Vaden into EOFire Studios.
0:21.1	AJ is the CEO of the personal brand strategy firm Brand Builders Group, as well as an eight
0:26.5	figure entrepreneur, international speaker, and co-host of the influential personal brand podcast.
0:32.3	And today, we'll talk about how it's not about what you do, it's about who you are.
0:36.9	I'll talk about personal branding, how it's truly the future you do, it's about who you are. I'll talk about personal branding,
0:38.8	how it's truly the future of marketing, and how influencer marketing is not about being an
0:43.1	influencer, it's about being trustworthy and oh, so much more. And a big thank you for sponsoring
0:47.8	today's episode goes to AJ and our sponsors. Is now the time to grow a successful business?
0:54.7	Attend the world's highest rated business growth workshop
0:57.3	taught personally by Clay Clark
0:59.0	and now featuring football star Tim Tebow
1:01.2	and President Trump's son, Eric Trump,
1:04.0	at Thriveetime Show.com slash EO fire.
1:06.8	Again, request life-changing tickets today
1:09.4	at Thriveetime show.com slash E.O. Fire.
1:15.0	AJ, say what's up to Fire Nation and share something that you believe about becoming successful
1:22.3	that most people disagree with. Oh, I love this question. I like to be controversial. So I would say something
1:30.4	I believe about becoming successful that most people disagree with is that I think you need to
1:36.4	own your tax knowledge. I know so many people who think that just hiring a CPA or whatever is what they should be doing to own their
1:47.2	financial situation. And I just really believe as an individual, as a business owner, entrepreneur,
1:52.6	whatever, that you really need to be just as in the loop into taxes as your CPA is.
	...

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