4.9 • 4.4K Ratings
🗓️ 31 May 2025
⏱️ 24 minutes
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In this episode, Alex (@AlexHormozi) breaks down four foundational problems killing a struggling legal business and the solutions that apply to any entrepreneur stuck in the weeds. From pricing psychology to broken sales processes, this episode is a roadmap for clarity and cashflow.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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0:00.0 | What's going everyone? This is a deep dive into, I want to say a legal business, but let's just think of it as a service business that also added on education, that also added on software. |
0:11.0 | You might hear this and know what I'm going to say, but the reality is so many of you are in this boat, you're going to want to hear this. |
0:17.0 | And so we break down the business with four key problems and each of the |
0:21.3 | solutions. And the nice thing is that each of these problems and each of these solutions happen in |
0:25.7 | almost every business. And so enjoy. So this lawyer was losing $100,000 a year, right? So not even, |
0:34.5 | he's making revenue, but losing more than he was making because his business model was broken. And so what I want to walk through is how we fixed it and how you can |
0:40.7 | apply the learnings from his business to your business. My name is Oxromozy, I runacquisition.com. |
0:45.5 | It's a portfolio of companies that last year did do over $250 million a year in aggregate. |
0:49.6 | And we help businesses just like the one I'm going to walk you through today scale right so let's dive |
0:54.5 | in so when this attorney came in for our help he was losing the hundred grand a year right and |
0:58.2 | with only six months of cash left and so he had to do something quickly and he was like you know |
1:02.8 | I could you know I've done nothing and I would just have had zero at the end of the year |
1:06.5 | instead of working all year and being worse off right and so that's the painful reality |
1:10.7 | of an unfocused business right working harder can actually leave you further behind if you're instead of working all year and being worse off. And so that's the painful reality |
1:11.1 | of an unfocused business, right? |
1:12.6 | Working harder can actually leave you further behind |
1:14.7 | if you're running the wrong direction. |
1:16.1 | And this isn't unique, which is why I wanted to make this. |
1:18.4 | Most service businesses fail because they chase shiny objects, right? |
1:22.2 | So think like, I have this business, |
1:23.9 | but I also wanna sell courses about this business. |
1:25.5 | Or I wanna start an agency about this business, but I also want to sell courses about this business. I want to also start an agency about this business. Or I'm really good at this other part of a business and start another |
... |
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