4.9 • 4.4K Ratings
🗓️ 2 June 2025
⏱️ 31 minutes
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In this episode, Alex (@AlexHormozi) shares the 4-part framework he uses to turn content into cash. From lead magnets to CTAs to VSLs, he walks you through exactly how to turn attention into money, step by step.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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0:00.0 | So I'm going to walk you through a four-step process that I think puts business on easy mode. |
0:06.5 | And so whether you're just getting started or you're already making tons of money and |
0:10.0 | are just trying to make more, this process just works. And I've done it in tons of different |
0:15.2 | portfolio companies and companies we've advised. And just to give you a little bit of context, |
0:18.7 | as of last year, our portfolio at acquisition.com did over $250 million in aggregate revenue. And I say that not as a promise |
0:25.5 | that if you do this, you're going to get that outcome, but that this works. So that being said, |
0:29.2 | let's dive in. All right, this is the blueprint to unlocking your business's full monetization potential. And I'm going to walk you through |
0:38.1 | it step by step. My name is Alex Ramozy. I'm an acquisitions.com. And I've used this process in dozens |
0:42.9 | of businesses, both in our portfolio and businesses we've advised and our business as of last year |
0:48.5 | did it for $250 million in aggregate revenue. And so there's four steps of this, starts with |
0:53.4 | eyeballs, starts with people's attention, |
0:55.8 | and it ends with you making money. What are the steps in between? Let's dive in. Step number one, |
1:00.4 | get the ad. So we have to fundamentally show something to someone in order for them to find out |
1:07.0 | about our stuff, right? And we agree on that. If the answer to that is yes, then the first step |
1:12.2 | here is that we're going to have some sort of advertisement. Now, that ad might be somebody |
1:18.0 | reaching out. It's an advertisement, literally letting people know about stuff. It could be a paid ad. |
1:22.0 | So it could be an interruption-based ad that happens on any social media platform. It could be a |
1:27.1 | piece of content like this |
1:28.3 | that says, hey, you know, go buy this thing. Now, between all the different ways of getting |
1:32.1 | customers, paid ads versus content versus outreach versus maybe the exception being affiliates, |
1:38.0 | paid ads is the most, you know, the fastest to scale because one guy with buttons and good |
1:43.3 | creative could scale it to the mood, right? |
... |
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