Why Organic Traffic Is A Balance of Amazing Content and SEO #1929

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 November 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1929, we make the distinction between traffic and converting traffic while showing you how to generate the latter. There is no point in increasing your traffic through SEO and content creation if that traffic doesn’t also increase your conversions. Tune in today to learn the secret recipe for turning sets of eyeballs into paying customers! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Organic Traffic Is A Balance of Amazing Content and SEO. [00:27] Amazing content generates traffic that converts. [01:31] How Brian Dean from Backlinko generated high converting traffic. [02:42] Using unique data and calls to action to generate converting traffic. [03:01] That’s it for today! [03:02] Learn how to grow your business by visiting marketingschool.io/training Links Mentioned in Today’s Episode: Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Brian Dean Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use, Dreamhost.
0:42.2	So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we are going to talk about why organic traffic is a balance of amazing content and
0:55.2	SEO.
0:56.4	Okay, so when you're thinking about organic traffic, a lot of people look at organic traffic
1:01.8	and just be like, I want that traffic and I want that traffic and I'm going to end up
1:06.2	creating content around it so I can get that traffic or landing pages.
1:10.8	And what we say it's about amazing content is it's actually not that hard to get, quote,
1:15.2	unquote, traffic.
1:16.8	The issue that you're going to find is the SEO traffic doesn't convert.
1:21.0	Amazing content isn't content that just gets traffic.
1:23.5	It's content that converts people into customers or leads.
	...

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