This reel was talking about why organic social rivals SEO today.

And I see the merit with that because SEO, well one piece of it is SEO is really demand

fulfillment, so there's a lot of people searching for like red shoes or whatever, right?

But to me, a lot of what's going on now is like

who's top of mind because okay think about it when people reach out the agency sometimes

sometimes people are just like dude who's a good agency for this right

sometimes just being top of mind is helpful and I see that as a benefit of reels and

Tiktocks and shorts. You're just constantly being top of mine. You just keep seeing you over and over.

And eventually maybe someone might have talked to you before,

or maybe someone's in the market for it,

or someone mentioned you before.

It's just everything kind of kind of connects at that moment.

And I told you at that YPO Longevity Summit,

three or four people came up to me,

and a lot of it was like watching shorts,

some of its long form.

But I think there's, I think organic social is catching up

and I do think it's one of the bigger opportunities today.

I agree with you.

I don't know if it is better than SEO or worse.

Yeah, I don't think it's better worse.

I think it's just that.

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