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WSJ Tech News Briefing

Why OpenAI Shut Down Sora

WSJ Tech News Briefing

The Wall Street Journal

Tech News, News

4.31.7K Ratings

🗓️ 31 March 2026

⏱️ 12 minutes

🧾️ Download transcript

Summary

OpenAI shocked many last week with its decision to shutter its video generation app Sora. WSJ reporter Berber Jin joins us for an exclusive look behind the scenes of the decision. Plus, at the WSJ Leadership Institute’s recent Chief People Officer Summit, IBM's HR chief explained the company's plan to hire more entry-level workers in a move to prioritize growth, widely contrasting with other companies which look to reduce headcount amid the AI boom. Julie Chang hosts. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

How are the U.S. businesses of Philip Morris International invested in America?

0:05.0

We're invested in advancing science, giving adults who smoke better options.

0:10.0

We're invested in American manufacturing, helping local economies thrive.

0:15.0

We're invested in community, supporting military veterans and their families,

0:19.0

disaster relief, and economic empowerment.

0:22.5

Because we're proud to be invested in America. See how at uspMI.com.

0:33.6

Welcome to Tech News Briefing. It's Tuesday, March 31st. I'm Julie Chang for the Wall Street Journal.

0:39.8

While AI has some companies reducing their entry-level workforce, IBM announced it plans to triple

0:46.7

hiring at that level in the U.S. this year. Their HR chief explains the move, one she says

0:53.0

prioritizes growth over productivity.

0:56.0

Then, OpenAI's decision last week to shut down its video generation app, SORA, came as a shock to most.

1:03.0

We dive into why the company decided to scrap its most hyped products since Chatchip-T, and what it tells us about where the industry is headed.

1:13.5

First up, last week at the WSJ Leadership Institute's Chief People Officer Summit in Menlo Park, California,

1:21.1

the WSJ's chip cutter spoke with Nicolomero, IBM's chief human resources officer, to discuss how AI is revolutionizing

1:29.9

productivity for many companies and changing the way many approach hiring for entry-level work.

1:35.8

But Lamarro says it's key to look beyond the short term. Here's a selection of their conversation.

1:42.4

What do you think when you think about sort of how AI changes jobs right now?

1:46.1

Maybe some roles can just go away entirely.

1:47.6

There will be new ones created too.

1:49.5

But how do you think about that debate?

1:51.2

So a couple things we need to remember, AI is not free.

1:55.0

It is costing the company money.

...

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