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In Machines we Trust

Why OpenAI Shut Down Sora: The Hidden Financials

In Machines we Trust

In Machines we Trust

Technology

4.36 Ratings

🗓️ 31 March 2026

⏱️ 11 minutes

🧾️ Download transcript

Summary

Jaeden & Jamie discuss the astonishing costs that led to OpenAI's decision to shut down its Sora video generation model and discuss how other AI video companies are managing to stay afloat. They also explore the future of AI video technology and some surprising, viral use cases of Sora before its complete shutdown.


Chapters

00:00 The Shutdown of Sora: A Major Shift
09:52 The Future of AI Video Tools
10:38 Exploring Alternatives and Market Dynamics
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Transcript

Click on a timestamp to play from that location

0:00.0

Guys, there is some huge news that you've probably heard, which is that opening eye is shutting down SORA.

0:06.5

There is some crazy new numbers that have just been released on why Open AI is shutting down Sora

0:12.6

and how much money it was bleeding the company.

0:16.1

I think kind of the, I'd be curious what you heard about it, Jamie, but a lot of the things that I heard at the beginning were like, oh, they're just trying to focus on text because Anthropic is kind

0:23.4

of growing with like some of their cloud code features and some of their cloud co-work features.

0:27.7

So they're, you know, they're trying to be more focused.

0:29.0

I didn't realize how much of a money thing it was.

0:31.4

But then there's the whole Google situation.

0:33.7

There's a lot we're going to get into on this podcast. Before we do, I wanted to mention,

0:41.9

if you want to grow and scale your business using AI tools, the number one way that Jamie and I recommend you do that is joining our AI hustle school community. We have over 200 members in here,

0:47.2

and this is basically the place where we share all of our inside tips, tricks, strategies,

0:51.9

workflows. This week I just recorded a 20 minute long tutorial on all of my

0:56.2

workflows and a lot of the skills and projects I'm doing with Claude Co-work. So there is a new tool

1:01.9

that completely takes control of your entire computer. And I recently had it rebuild and

1:09.0

migrate three websites that I've been building in the past and had it spin up hundreds of AI optimized articles, pages. There's just like so many things that I've had to do. It is incredible. And literally, whatever you do for work in any industry, Claude Co-work, I mean, even if you don't join the school community, like, you guys need to get on Claude Co-work. It's, is big of a, it is as big of a thing as chat GPT, in my opinion. Like,

1:31.3

it is a big of a leap. We finally have an agent that can take control of your computer. I have editing videos. I'm like, go to CAPCA, edit videos. Anyways, so this is amazing. We have a whole video and we're going to be making a ton of content over on the school community about this and dozens of other things.

1:43.7

We have like, you know, hundreds and hundreds of people and posts on there.

1:47.0

So go check it out.

1:47.7

Link is in the description, $19 a month. And we help you grow and scale your business with AI tools, showing everything we're doing. Okay, Jamie, this whole SORA thing, what was what was your like first impression on, I guess that is getting shut down i was a little bit

2:02.1

surprised at first until we got into the numbers but you know because they had just struck a deal

2:06.8

for i think a billion dollars with disney so they were going to be able to license some of the

2:11.8

disney characters on soror so like it seemed like they're really ramping it up and trying to

...

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