Hey everyone, welcome back to the Gary V. Audio Experience.

Today's episode Gary goes on decrypt media to discuss all things NFTs,

including his new project V friends. Enjoy!

This is the Gary V. Audio Experience.

Gary Vaynerchuk, welcome to decrypt.

Thank you so much for having me, Dan.

So NFTs are the talk of the town. I mean, we know that having covered every angle of it.

And that is your news is this NFT launch, but before we even get into that,

you've got such a big following on social obviously, but I don't want to assume that everyone

at decrypt and everyone among our crypto readership knows you.

So there was Wine Library, there's VaynerMedia, your content business, what else do you have going

on right now in business? Separate from crypto.

Mainly I've been head down for the last decade building a very large agency,

which is pushing almost 1500 people globally, Mexico City, Singapore, London, the US,

and operating. I do put out a lot of people that are listening

are aware of me. It's probably through the lens of the Gary V content machine, but

what I actually do in my day to day is I'm the CEO of a pretty large service-based business that

I've always had long-term ambitions to deploy against my activities, two of which I've already done.

I launched Resi, the restaurant app seven years ago. We had a very successful exit AMX, and

three years ago I launched a direct consumer wine brand called Empathy, which we sold to

Constellation Brands last year. And so just on my business journey, you know, doing my thing.

Let's talk about the NFT launch. There's so much to get into there, but it is

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