Why Netflix wants to be a gaming app

Recode Daily

Recode

Society & Culture, Science, Technology

4.6 • 1.3K Ratings

🗓️ 27 July 2021

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Netflix is betting on gaming to be its next big offering. The company saw lackluster growth as the world began to come out of the pandemic lockdown, so now it’s hoping a free library of video games will be enough to get users to stick around — and to bring in new ones. Recode senior correspondent Peter Kafka (@pkafka) talks with Rani Molla about the company’s latest venture. References: Read Peter’s story here. Enjoyed this episode? Rate Recode Daily ⭐⭐⭐⭐⭐ and leave a review on Apple Podcasts. What do you want to learn about on Recode Daily? Send your requests and questions to recodedaily@recode.net. We read every email! Subscribe for free. Be the first to hear the next episode of Recode Daily by subscribing in your favorite podcast app. Learn more about your ad choices. Visit megaphone.fm/adchoices This episode was made by: Host: Rani Molla (@ranimolla) Producer: Alan Rodriguez Espinoza (@ardzes) Engineer: Paul Robert Mounsey Support Recode Daily by making a financial contribution to Vox! bit.ly/givepodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Support for this episode comes from Viator.
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0:21.5	So you have the information you need to book the best activities for your trip.
0:25.5	Download the Viator app now and use Code Viator 10 for 10% off your first booking in the app.
0:30.5	One app, over 300,000 travel experiences you'll remember.
0:34.5	Do more with Viator.
0:46.5	Netflix is one thing really well, streaming video.
0:51.5	For the last decade, its focus has been on beaming TV and movies to your screen.
0:57.5	But now, the company is preparing to expand into gaming.
1:01.5	In some ways, this move toward gaming seems obvious.
1:04.5	Netflix has been playing around with interactive media for years.
1:07.5	Like Bander Snatch, the Choose Your Own Adventure episode of Black Mirror from 2018.
1:13.5	But the move is also surprising for Netflix, a company that's known for staying in its lane.
1:27.5	Here to explain more is Rico's Junior Netflix reporter, Pido Kafka.
1:31.5	Hey, Peter.
1:32.5	Hi, Ronnie.
1:33.5	Thanks for the promotion or promotion.
1:34.5	I'll take either one.
	...

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