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Perpetual Traffic

Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 2 April 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Tune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim Aslam, your guides through the numerical wilderness, along with Scott Desgrosseilliers, the mastermind wizard behind Wicked Reports. Together, they embark on a quest to unravel the enigmatic realm of New Customer Acquisition Costs (NCAC), throwing the gauntlet down at the feet of the age-old marketing monarch, Return On Ad Spend (ROAS).

With wit sharper than a spreadsheet's edge, they explore the alchemy of accurate attribution, transforming raw data into golden insights for scaling and nurturing your business garden. This episode is a pilgrimage to the holy grail of marketing metrics, offering a fresh map to navigate the digital age's growth landscapes. Tune in to elevate your marketing metrics wisdom, decode the mysteries of customer acquisition, and perhaps, find the secret passage to sustainable growth. This is a must-listen for anyone looking to conjure up business success without falling for the illusion of misleading metrics. Welcome to the grand tour of the future of marketing, where data dazzles and insights inspire!

Chapters:

  • 00:00:00 - Setting the Stage: Meet the Voices Behind the Mics
  • 00:02:07 - Metrics Unmasked: Diving Deep Without the Deep End
  • 00:03:28 - NCAC Revealed: More Than Just Alphabet Soup
  • 00:05:18 - View-Through Conversions: Seeing Through the Marketing Mirage
  • 00:08:11 - The Balancing Act: Juggling NCAC and CAC Without Dropping the Ball
  • 00:11:19 - Tool Time with Wicked Reports: The Sherlock Holmes of Marketing Data
  • 00:15:05 - Wicked Reports Unwrapped: Peeking Behind the Curtain of Data
  • 00:17:20 - Journey Mapping: Where Data Tells a Story
  • 00:19:45 - The Duel: NCAC vs. CAC in the Ultimate Showdown
  • 00:22:30 - Ad Platforms on Trial: Judging the Numbers
  • 00:25:15 - Tales of Triumph: When Data Leads to Victory
  • 00:28:37 - Peering Into the Crystal Ball: The Future of Attribution Analytics
  • 00:30:40 - The Final Bow: Leaving You Smarter and Ready for Action

LINKS AND RESOURCES:


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https://perpetualtraffic.com/advertise-with-us/

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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