Why NCAA Women Got More Viewers Than the Men But Less TV Money

WSJ What’s News

The Wall Street Journal

Daily News, News

4.1 • 4.2K Ratings

🗓️ 9 April 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

P.M. Edition for April 9. Sunday’s NCAA women’s basketball tournament final drew more viewers than the men’s final for the first time in history. But the TV rights to broadcast it cost far less. Senior sports reporter Rachel Bachman explains why. And Arizona revives a 160-year-old abortion ban, putting the swing state front and center in the 2024 election. Plus, President Biden’s climate record beats that of his predecessors. So why don’t voters seem to care? Climate finance reporter Amrith Ramkumar explains. Annmarie Fertoli hosts. Listening on Google Podcasts? Here's our guide for switching to a different podcast player. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The less your business spends the more margin you keep.
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0:09.5	helping you reduce costs everywhere.
0:12.0	Now through April 15th, Net Suite is offering a one-of-a-kind flexible financing program.
0:17.9	So head to Net Suite.com slash Wall Street right now. Arizona's Supreme Court revives a 160-year-old abortion ban.
0:30.0	And the NCAA women's basketball final pulled in record
0:34.5	viewership. So why did it earn 99% less money than the men's
0:38.7	finals? I cover a wide range of sports from college football to the Olympics.
0:42.1	I have never seen
0:43.4	viewership increase like this so quickly for any sporting event in terms of
0:48.6	capitalizing on it that's a bigger challenge plus why Biden's record on climate change isn't resonating with younger voters.
0:56.1	It's Tuesday April 9th.
0:57.5	I'm Anne-Marie Fertoli for the Wall Street Journal.
0:59.9	This is the PM edition of What's News, the top headlines and business stories that move the world today.
1:05.0	Let's start today with a key decision on abortion in Arizona.
1:11.0	The state Supreme Court has revived an abortion ban from 1864. That's before
1:15.8	Arizona was a state that barred the procedure throughout pregnancy except in life-saving situations.
1:21.6	Our National Legal Affairs reporter, Laura Kucisto, has more.
1:24.7	You're going to have headlines reverberating around the state, around the country today saying
1:29.0	that Arizona's Supreme Court has allowed a total abortion ban to go into effect and this sort of
1:34.3	really supercharges things heading into November when Arizona is both going to be
1:38.2	a key state in the presidential and congressional races and also has a ballot
	...

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