why most people don't invest and why they're wrong.

I'm going to

Brent, I am so excited to talk about this because I feel like so many people fall

into this trap. There's something that happens. There's something that scares them that causes them not to invest.

But you know what's not scary?

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I often think it's interesting is the human condition, fear, greed, play just amazing

roles in our lives.

Productive and unproductive.

And I think back, you know, in the past, fear was obviously probably a very powerful thing to keep us away from danger.

I mean, you know, we literally have this fight or flight. So fear was probably when, you know, your hair stands up and you realize all your senses need to be energized and your heart gets pumping, that worked out well.

And fear can even help you now in our modern society,

emergency reserves, because you want to make sure

you have money, you don't make those desperate decisions. It also you know keeps you from going

too crazy into the debt if you if you have a healthy relationship with understanding

the risk that are involved with it but but fear has kept a lot of people from actually really powerful

and good things as well like investing.

Or it can make them make really bad investing decisions like when the markets freak out

and there's a lot of volatility. Fear can cause you to sell everything

...