A producer-shooter editor that is really good in 2025 is more rare than a unicorn.

But there's someone on planet Earth that wants to work with you right now that would be a shreddor that could change everything.

That comes back to the who not howl lever.

Do you think this person is a one-man show that does that?

I think it's a one-man show, not that it's a one man that does everything,

but it's the generator. Let me ask you this. Like, it's founder energy. Like, no matter what,

you got incredible people, you know that. But what really happens to a business if you don't have

the founder, the real founder, the legit founder. The founder is a force. There's no

systems good enough. Founder person. So it's finding somebody that type of leader turns every

six, seven, and eight leader into tens. Right. They lift everybody. As I mean that they would do everything, but they just have a whole new vision because the, seven, and eight leader into tents. Right. They lift everybody. That's not even that they would do everything, but they just have a whole new vision. Because the level, and this, if we take this all the way back to practicals for anybody that wants to grow a YouTube channel, the word that Gary Vaynerchuk used when he spoke at Grow With Video Live this last time, our virtual summit, was he just said it takes more rigor now.

Like everything I just described is like, what does rigor mean? It means split testing

three thumbnails, split testing titles. Like when we title our podcast and we go into, we have

what's called, we call it a title crew. It's basically like a title brainstorm.

Kyle, Dreia, Takashi, our thumbnail designer, Steph, our thumbnail editor, myself are all on Zoom.

And we open up Mila note, which is a workflow. And we have like the script in there.

And we've got the Google Doc with the notes. And it's the script from the interview.

After the interview's done, I went into the interview knowing the angle, but then we run the script through AI and we say, what are the best angles? What are the hooks for the trailer, not just the hook? And you know, I mean, a lot of people know a trailer is the music, the drum hits, the open loops. We go through all of that. We brainstorm five. Then it's 15. Sometimes there's 36 titles in there. We copy paste all those in AI, which one's best, what are the different psychological? Okay, that's probably the best title. We can always split test it later, but we figure out the angle, figure out the combining words. Diary of a CEO. What's the ROI of Stephen Bartlett's podcast? He's probably like maybe the biggest

in some sense of whatever genre that would be. They're known to split test a hundred thumbnails.

Three different looks with 30 different quotes on each of the looks of the guests or the two guests

and doing like paid ads there's interviews

with his creative director and that there there starts becoming the individual his whole thing

like 10 camera angles they shoot for three hours but edit it into an hour and 45 minutes for the

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