Do you know the business that you're really in?

I spent the vast majority of my time founding a company,

getting really excited about it,

and then once I actually get into it,

once things actually get rolling,

I think the problem that I was going to have to solve is actually not the problem that I end up having to solve.

And every time I get into one, I think, oh, this one will be easier than the last one because I'll know how to solve this key problem.

But that's because that business has an

entirely different set of problems and once I realize that I realize oh this is

where my work begins this is the business that I'm actually in if you don't know

me welcome to the show this is the game where we talk

about making more money scaling companies and business stuffs. My name is Luxramoiselle,

I'll be your host on this magic carpet ride of a day. I promise you that if you were in a business and you're trying to scale it and try to make generational wealth with it, this one will be worth it.

I have made the mistake in almost every business that I've been in in thinking I was getting into one

business when in reality I was getting into a very different business and

discovering the real business that you're actually in is what will unlock the

amount of growth and money-making that you really want to get into.

It's usually the second and third level of entrepreneurship within whatever opportunity of you

you're pursuing.

So let me give you an example to kind of make this real.

When I got into the gym business, I liked fitness.

And so I thought that the business was going to be about like macros and results and workouts and all of that.

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