I've been in business for 13 years I've sold nine companies my last company I sold for 46.2 million I own acquisition

which right now does about 17 million dollars a month across our portfolio I'm gonna compress 13 years of

brutal business truths and Lessons into this one video.

Brutal Business Truth Number One, sell to rich people until you have the money to sell all the poor people.

The middle is where you get killed.

Elon said, you can either do a lot of good for a small amount of people or a little good for a large amount of people.

And I will tell you personally, it's way harder to do a little good for a lot of people than a lot of people.

There is a reason that Tesla started at the top.

They started only selling to rich people.

They had the Roadster which is $250,000.

And so they sold those and then he was able to go down market

one and sell $100,000 cars to just upper echelon of society, the wealthy.

And then after that he made the X, which was a little bit cheaper than that.

And then underneath of that he made the model three, which was going to be the mass model.

Right and each time it was significantly harder to do the one before because if

if you want to sell based on value in terms of low cost, you need to build the infrastructure for huge amounts of demand because the only way that you make money selling to poor people is selling tons and tons of them.

Look at Walmart. Look at Amazon. These are businesses that were built for volume day one

and they win on efficiency. That was the whole point, Amazon, he wanted to have the best selection and the lowest prices.

Walmart.

Every day low prices.

They win on efficiencies, like they all fly coach,

they use fold-out chairs, they drink out of paper cups. They purposely breed the culture of efficiency because it's the only way that you can win if you sell to poor people.

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