Why Most AI Projects Will Fail — And How to Find the Companies That Won't
Motley Fool Hidden Gems Investing
The Motley Fool
4.3 • 3.1K Ratings
🗓️ 12 July 2026
⏱️ 25 minutes
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| 0:00.0 | The one company that is unequivocally making money from AI is in video. |
| 0:07.0 | That's the one company that seems to be making a ton of money. |
| 0:10.0 | There's a lot of other companies that have proven they can build amazing models |
| 0:14.0 | and lose extraordinary amounts of money. |
| 0:26.6 | That was Steve Lucas, chairman and CEO of Boomy, explaining who is actually making money in AI right now, and who isn't. Steve is a 30-year enterprise software veteran who previously turned |
| 0:32.3 | Marquetto into a $4.75 billion acquisition. I'm Motley Fool analyst Rachel Warren. Steve has sat across the table |
| 0:40.0 | from hundreds of CEOs navigating the AI moment, and what he's hearing might surprise you. |
| 0:45.5 | We discuss the ROI reckoning that's coming, what separates real AI winners from expensive experiments, |
| 0:51.4 | and why the next wave of big beneficiaries probably isn't who you think. |
| 0:55.6 | We hope you enjoy. |
| 0:57.6 | Welcome back to Motley Fool Conversations. I'm Motleyful analyst Rachel Warren. |
| 1:02.4 | Today we're looking past the AI hype cycle to focus on execution, data infrastructure, |
| 1:07.4 | and true return on investment. Joining us is Steve Lucas, chairman and CEO of Bumi. |
| 1:12.8 | Steve is a multi-time CEO with nearly 30 years of enterprise software leadership, including |
| 1:16.8 | senior roles at Salesforce and Adobe. And previously as CEO of Marquetto, he drove a massive turnaround |
| 1:22.3 | resulting in a $4.75 billion acquisition by Adobe. Now at the helm of Boomy, a data activation powerhouse |
| 1:30.0 | serving over 30,000 global customers. Steve is here to talk about the current state of AI, |
| 1:35.6 | where corporate tech budgets are actually moving, and how investors can spot the real winners. |
| 1:40.3 | Steve, welcome to the show. Thank you, Rachel. Happy to be here. |
| 1:44.7 | So for the last few years, it seems as though investors have largely rewarded companies |
| 1:50.4 | for simply having an AI strategy using the right AI buzzwords and earnings calls. |
| 1:55.8 | But it seems we're entering something of the next phase in that journey where Wall Street |
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