4.8 • 1.7K Ratings
🗓️ 21 September 2020
⏱️ 9 minutes
🧾️ Download transcript
In this video, Patrick Bet-David talks about missed business opportunities. He opens by telling a story of his days as a manager at Bally Total Fitness. His team found themselves struggling to sell memberships, which led Bet-David to ask them the following question. “How many of the nearly 100 people working out right now know you by name?” They said, “About 5 people.” This led Bet-David to tell his team the big opportunity they were sitting on. They had 95 prospects they could try to spark a conversation with, which could potentially turn into a referral that could then turn into a sell. His team reluctantly dismissed the idea. However, Bet-David was determined to prove there was merit to his theory, so he spoke to every person at the gym. He sold 3 memberships that night and shortly after, his gym was selling the most memberships.
How many business opportunities are you failing to take advantage today?
The video can be viewed on YouTube here: https://youtu.be/v77qRdZq57Q
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0:00.0 | What if I told you there's a few million dollars around you that could be yours but you got to go find it? |
0:03.8 | Yes, a few million dollars that could be yours but you got to go find it and no this is not an info |
0:08.4 | so I got nothing to sell you. So let's talk about this. Pat you really mean I could have a few million dollars? |
0:13.5 | Yes, what do you mean by that? |
0:14.8 | Let me explain you to you. |
0:15.9 | Years ago I'm working at Valley Total Fitness in Chatsworth. |
0:18.6 | I'm the manager. |
0:20.1 | And one day we're not hitting our numbers. |
0:22.0 | Our guys are not hitting the numbers and I'm getting to a point where I'm realizing these guys are negative, but I got to get them to snap out of it. |
0:27.2 | I say, guys, come here, what's going on? Well, we can't sell. No one wants to buy membership. |
0:30.8 | No one wants to come to this club. This club's never sold any members I'm like guys I do not |
0:34.3 | want to hear it but we're gonna do an exercise so what's that take a walk with me in the |
0:38.9 | club so we go around I said I want you to count how many members are working out right now. |
0:44.0 | They say, you want me to count how many members are working? |
0:46.0 | I say, yes, let's go count. |
0:47.0 | So we walk, clicker, one, two, three, four, six, seven, eight, |
0:51.0 | and eight, nine, we had a hundred people that were working out at the gym. |
0:54.3 | We had a second story, a pool, weights, cardio, aerobics. |
1:00.2 | We had around 100 people at the gym right now. |
1:02.4 | I said, let me ask you |
1:03.1 | out of these hundred people here how many of them know you by your first name? |
1:06.2 | She does, he does, maybe five people. I said how come the other 95 don't know you? I said you |
... |
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