Welcome to Entrepreneurs the Playbook. I'm David Meltzer with Reach TV, and I am so excited for multiple reasons to have Devin Hester here on the Playbook. We're here at the Super Bowl Brother, and you are the crunch time hero. I got to tell you, you're one of my personal heroes as well. You're everything I wanted to be. I was a below average college pump return. Okay. And 447 pounds. I thought it was fast until I saw you and Deon Sanders return a punk. And then I said, okay, there's a different league going on. It's kind of like when Bo Jackson turns the corner in front of you. You're like, or Tiger Woods hits a ball. You're like, that's a different game than I knew. It's just a special about it. You're a special individual, both on and off the field,

and I want to thank you for coming on the playbook. We'll start with the crunch time hero

sighty stuff because Mark and the crew have always bound players that may not be

quarterbacks. And they're looking for people that have great impact on the field, but also off the field to elevate their brand.

Today it's so important even if we're not late anymore.

Right.

As a Hall of Famer, been blessed to represent and market Hall of Fame.

We've been blessed to represent and business partner for so many years.

And there's someone that's always stood off off the field.

What are some of the things you're doing today to impact people off the field?

So right now, I have three boys.

I got three girls. Three girls.

I got to worry about a whole bunch of boys. You'll never worry about three.

Three boys. I got three boys right now. And the two youngest one are playing ball, playing football.

And so I got a 16-year-old. I got a 15-year-old. 13-year-old. And the seven-year-old. And so the two younger

ones are kind of getting more accurate than sports. The oldest one is running track. The two younger

one playing football. And so the youngest, the middle one started playing football and wanted me to coach him

up when he was about four years old.

So I started coaching up, coaching him up, and then he's justly coaching his team.

And so I've been doing that since he's been four years old now.

He's 13 now.

So I've been coaching his team and I started a nonprofit organization for the team and every year we raise money and I get

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