Hey, what's going on guys? Welcome back to Jeremy Scott Finnish podcast and radio show coming to you hot today on a very heavily requested podcast.

And honestly, one of the biggest questions we get from people all the time on meal plans.

And, you know, do we make meal plans? Will we make meal plans for them?

And I'm going to answer to you, no, we don't do meal plans in the way that you guys are thinking about it, especially if you're a fitness professional, you probably get this. If you're, you know, the end consumer, someone looking for that. I'm going to dig into this. I don't know what we title this podcast. I'm trying to think of the infographic. Either why I don't make meal plans or why a meal plans suck or some combination of the two.

Obviously, you can tell where this podcast is going just by the title alone.

But again, you guys, one of the biggest questions we probably get asked either before or after somebody signs up for the program.

That is, is, you know, do I get a meal plan or when do I get a meal plan?

And the answer is, no, we don't do

meal plans in the way that you guys are thinking of it because, frankly, they suck shit.

And they don't work. If I had to guess over the years, I would say the failure rate of meal

plans is probably like 99% for most people. Now, there's certain contexts where like the 1%

does work and something is going to pan out for people. But more there's certain contexts where like the 1% does work and something

is going to pan out for people. But more often than not, it doesn't solve the problem. And that's

why we don't do it. Now, admittedly, if you would have called me probably, man, even before that,

10 years ago, 11 years ago, 12 years ago, somewhere in there, we probably would have gave you a meal

plan and prescribed it for you.

But that was before I had worked with, you know, thousands of humans and seeing the behaviors,

the patterns, and the rituals that they go through every single day. And I think that's the key.

Because for most people, it's just a bandit on a gunshot wound essentially. And that's what I'm saying to you is it teaches you to do something, but it doesn't change the habit and the pattern. It doesn't teach you a lifestyle. And that's why I don't think they're ideal. Now, I'm trying to pull up my show notes here. And like, you know, typically what will happen is people will get a meal plan and they'll get samples. Now, we prescribe some of these. Like we have a cookbook that was the best seller on Amazon, which people went through and bought and we put some prescriptions in there, kind of like a carb cycling template, if you will. But essentially every meal plan looks the same. I mean, they're different, but they're very similar. Like if the macros fit, sure, but it's the same shit, whether someone's

prescribing, you know, three meals a day, two meals a day, five meals a day. So for example, we give you,

you know, someone, you know, goes on there and get their meal plan, it's breakfast. It's a veggie omelet with, you know, all the normal stuff, whether it'd be eggs, egg whites, maybe a little bit of cheese, some guacamole, spinach, whatever. And then the snack is like, you know, cashews and

walnuts, maybe an apple, some shit. And then it goes to, I'm going to have a chicken

...