Hi everyone, it's Omna Navaz. Welcome back for another episode of Settle In. Today's conversation is with author, thinker, occasional provocateur Malcolm Gladwell. You probably heard about him or at least read his seminal book from back in 2000 called The Tipping Point. He's back now with a response to that. It's called Revenge of the Tipping Point.

And it's a really cool look at the data and the analysis behind why we act the way we do,

how epidemics move, not just medical ones, but informational and social and cultural.

So he tells a lot of great stories in this book.

We also talked about life growing up in Canada for little Malcolm Gladwell. We talked about how he handles all of the haters online, and there are a few in his line of work. And he also gave us his honest, very honest take on this podcast title, which you won't want to miss. So settle in and enjoy my

conversation with Malcolm Gladwell. Malcolm Gladwell, welcome to the podcast. Thanks for joining us.

Thank you. Delight to be here. So you know you're one of our very first guests, right?

I did not know that, but I'm honored.

It is true. And we have a name. You want to know what the name is for the podcast?

Okay. It's called Settle In. What do you think?

Don't, I mean, I like it, but I'm worried about what comes after Settle In.

Settle in and fall asleep.

When I was a kid, my dad would, we would listen every night.

We were living in England to some BBC children's program that went on after dinner.

Yeah.

And it always began with someone with a very proper BBC voice saying, are you sitting comfortably?

Then let's begin.

So I feel like settle-ins in that.

Same vibe, I think.

I don't have the proper British accent.

But yeah, just kind of get comfortable.

Let's chat.

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