Why Live Streaming is Essential for Influencer Marketing Deals & Growth

Woman of Influence

Julie Solomon

Marketing, Business

4.7 • 1.5K Ratings

🗓️ 30 April 2018

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I’m sharing why live streaming is a win-win for brands and influencers when it comes to collaborations. Think, less overhead, more authentic campaigns, and a chance to own the conversation based on how your audience is responding. Plus, we talk about how it builds community! Today’s show covers how to get started if you're totally freaked out (been there!), and what my number #1 goal for influencers in 2018 should be. Plus, I give you a quick practice on where to start if you don’t know what to go live about. If you’re looking to up your live-streaming game, work with more brands, or get comfortable in front of the camera, you’ll love this quick show! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group. It’d be a great place to chat about first live-streaming experiences, too. P.S. This article was inspired by this article from Forbes: https://www.forbes.com/sites/steveolenski/2017/09/25/the-impact-of-live-streaming-on-influencer-marketing/#448d4602e607 For the free tip sheet on serving your community via giveaways and live streams, see here: https://www.juliesolomon.net/08

Transcript

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0:00.0	Welcome to the Influencer Podcast.
0:03.6	Each week Julie Solomon, a marketing strategist and New York Times best-selling publicist,
0:08.5	takes you behind the scenes with successful influencers, bloggers and industry elites in conversation to share how they engage,
0:15.3	persuade and grow their unique influence.
0:18.2	Her mission is to share exclusive insider tips, wisdom, and action-based tools to help you strengthen, monetize, and
0:24.8	build your own industry-leading influence.
0:27.6	Welcome to episode 8 of Influencer Insights.
0:30.8	This week I want to chat about an article that I read on Forbes.com titled
0:34.8	The Impact of Live Streaming on Influencer Marketing.
0:38.0	As someone who is a big fan of live streaming, the headline caught my eye
0:42.3	and boy the article did not disappoint.
0:45.8	While I do see some influencers using life streaming to their advantage, I definitely think most
0:51.0	influencers could do a little more, which this article backed up.
0:55.3	Whether you're already life streaming or have been a little intimidated by the thought of it,
0:59.8	you'll love this discussion.
1:01.7	The entire Forbes article essentially backs up the thought
1:04.5	that live streaming is a huge opportunity for not only brands but influencers
1:09.6	when it comes to marketing efforts. Unlike scripted videos or even static sponsored
1:14.0	posts on Facebook or Instagram, live videos bring a sense of authenticity that
1:18.4	scheduled posts and videos don't always do. Think about it for a second. We've all seen a sponsored post on
1:24.5	Instagram and even an Instagram story where an influencer is promoting a deal and
1:28.7	heck maybe you've done one yourself. I definitely have and while the influencer is hopefully backing
	...

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