This is the Gary V. Audio Experience.

Good afternoon.

I'm very excited and humbled to be here.

Really, really nice to be with you.

So, let's go into the two frameworks of what I like to talk about this afternoon.

One is the marketing variable of 2023 and beyond in a B2B environment in a service business

and two, the elephant in the room of where we are in managing people in a 2023 world

around the framework of their opportunities and alternatives instead of working for us,

working for themselves or finding other variables.

For me, when I understand the makeup of this room,

where I'm always passionate to go and talk like this is operational practicality.

I grew up in a family business.

Everything was very business-oriented and the reality is when it comes both to marketing

and when it goes to people management, there's a lot of pontification, a lot of sizzle, a lot of fluff,

and at the end of the day, not a lot of actual action around those two categories.

So, in the first place, when, in my opinion, for a staggering amount of the people in this room,

they are the two largest variables of where the business is going and what the opportunities slash vulnerabilities are within our businesses.

So, I currently run a service-based business.

I have about 1200 employees globally.

We run a very large marketing agency.

And what's been really fascinating about my transition of my career from building my dad's liquor store through marketing and operations,

and then being an early investor in Silicon Valley startups like Facebook, Twitter, and Tumblr,

...