This is the Gary V. Audio Experience.

Gary, why don't we start off by, why don't you tell them a little bit about what VaynerMedia is?

You know, obviously, so on the video, you know, I try to make it as simple as possible.

All we really are is a agency.

You know, I think what makes us different is because I didn't come from the agency landscape and more importantly,

because I built VaynerMedia with the intent to be a platform for buying businesses and brands during the next economic downturn.

It's been built very differently.

The first thing that was different was that we have media and creative under one house, not part of a holding company where it's set for companies, but from day one, it was built where both media and creative sit together.

And the context and the end consumer is truly not through reporting, not through data, but truly at the forefront and we think about math and art as friction to create diamonds, not one is more valuable than the other.

And then really the only other big variable difference is it's, you know, a dictatorship, you know.

And what I mean by that is I don't have a board, I don't have a holding co, everything wrong at Vayner is 100% my fault. And when something's run by an entrepreneurial operator, a lot of good can happen in growth and a lot of growing pains and silly young things happen.

And I definitely think we're dramatically more contemporary than every alternative at the global scale. We have Singapore, London, you know, we have a thousand people, you know, it's not a small company.

I spend a lot of time actually strategically making it about me look over here, look at this crazy guy so that I can operate something that I think is quite disruptive over here.

And I'm proud of that. But it's, I think it's a very different shop because it comes from a very different agenda. You know, we're not held accountable to every 90 day finance goals. And I think that has been a massive advantage.

No corner we are. No. And no getting on a call with analysts and appeasing some short term narrative that's an inside big game.

I remember a meeting that we had at one point where you came to us and said, you know, you would bring new channels to us, for example.

And when Pinterest and you talked us about Pinterest and one time you came and said you guys got to figure out Snapchat.

You've got to be on Snapchat. It's the future. And at that point it was just something that my that my kids did and I couldn't figure it out. What? What's what's next and what's new in that space?

It's interesting. Even in that it's very rare. Very rare though I'm a human. I'm sure I slip up, but I would argue if we had film of me bringing up snap in time that it was more likely that I didn't refer to it as the future.

And I never predict. I'm just completely obsessed with right now. What I know right the second as we sit here and everybody watching around the world that linked in and tick tock are the two platforms that give you organic reach.

If you do not pay media, if you're a nobody and you post on either one of those two platforms, something great can happen that cannot happen outside of a miracle point zero, zero, zero, zero, one percent chance on Facebook, Twitter, Instagram and YouTube.

And those things always fascinate me because I love underpriced real estate. You know, if I came to somebody 25 years ago and said there's an island called Turks and Kiko said I genuinely believe more people will go to it over the next 25 years and we bought our property.

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