You're listening to the Creating a Brand podcast success story segment.

I am your host, Alex San Felipe.

In this short segment of the show, I bring on friends of the podcast to share a motivational,

inspiring, and sometimes even challenging story from their entrepreneurial journey,

along with a

practical takeaway for us to implement.

The point is for each of us to be able to learn and grow from the experiences of others.

With that said, please enjoy today's success story episode.

Hi, my name is Catherine Canty, and I'm a recovering banker turned leadership coach.

And for more than 20 years, I traveled the country and helped other people grow their business.

And today I'm helping other people grow their business in a new way by helping others become more effective at their leadership within their business.

And I have a 95% success rate of helping those clients be able to accomplish their goals.

You can find me at catherinecanti.com.

You can also find me on LinkedIn under Catherine Cante.

The one thing I want to share with you today is to lead with value,

and for more than 20 years, this has helped me. A particular story that comes to mind is actually

when I got a great job by sending a box of shamwows to a CFO. So for years, I stayed in touch

with this individual and knew that I wanted to get into that

organization.

And one time when the water main broke in front of their large operations center, everything

pretty much shut down.

And when it shut down, executives still have to go in there and CFO, CEOs, the C-suite

...